Investor Journey Mapping

user research for a government sponsored enterprise

As lead design strategist, I collaborated with internal business partners to uncover our investor customers' key needs, pain points, and opportunities. In order to simply communicate what are, in reality, extremely complex systems and processes, I created a simple overarching journey map. By highlighting customer pain points and associated business iniatives in a simple journey format, the map provided a valuable artifact that executives and other business areas could understand and align on. For more information on this proprietary project, please message me via LinkedIn.